CAOA, the House that Dr. Carlos Built

CAOA is the house that Dr. Carlos built. We call it a house but CAOA is actually one of the most respected auto companies in Brazil. What exactly is it that CAOA does? Well, to answer that we’ll have to look at the origin of CAOA. Carlos Alberto de Oliveira Andrade was a practicing medical doctor when the company gained its humble beginnings.

In 1979, Carlos Alberto de Oliveira Andrade had learned that the Ford Landau which he had made a large downpayment on had fell victim to the bankruptcy courts. Dr. Carlos suggested that his downpayment was a fair amount of money for the assets of a failed dealership. The failed dealership and their legal team clearly agreed because, six years down the road, Carlos Alberto de Oliveira Andrade was running the largest Ford dealership that Brazil had ever seen! There were several other areas of the industry that CAOA wanted to get involved with, however.

In the early 1990’s Brazil was finally in a position to allow its market to participate in importing. Already no stranger to selling American Fords, Dr. Carlos began selling Subarus and Hyundai’s as an importer. For Hyundai, the company was the first Brazilian importer. CAOA became a manufacturer of Hyundai SUV’s and trucks in 2007 when their first plant opened. There has been no shortage of awards for this Brazilian auto giant either.

The “Good Doer Company Award” was won by CAOA because of the dedication that Carlos Alberto de Oliveira Andrade has for sustainable business practices that are friendly towards our environment. CAOA reuses waste during auto production because of the efforts towards the reforestation of the country’s mid-western region. In 2012, Dr. Carlos won the “Distributor of the Year Award” from Hyundai’s parent company! Almost 180 distributors compete each year to win this award. JD Power and Associates ranked CAOA number one in both sales and what occurs after these sales. This is the auto industry award that is talked about during American car advertisements so much.

A guy like Carlos Alberto de Oliveira Andrade went from working on human health to selling (and then building) automobiles! Life can be strange like that at times. CAOA is certainly one of the most respected auto entities in Brazil because of this strange story.

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