Can you imagine raising 2,939% of your IndieGoGo crowdfunding goal from just a small segment of a 30-minute show being aired on the television? Impossible as it might seem but it was turned into reality by the United Stated most popular show NewsWatch TV. The show made this impossible story possible for the Netherlands based tech company, AVANCA. In a testimonial interview, the brand’s CMO, Nathalie Van Wijkvliet was profuse and explicit in attributing the success to NewsWatch TV.
The success story narrated by the smartphone manufacturer, Saygus is no different. To get the fledgling company, Indiegogo back on track, the brand decided to take the help of NewsWatch TV. The owners of the program were so helpful that they even sent a team to attend the Mobile World Congress in Barcelona. There they captured the Saygus’s Smartphone launch and created a segment of the phenomenal impact that was aired on their show. The impact of the segment was such that Saygus easily surpassed its initial goal of $300,000. Tim Rush, the company’s vice president, feels all appreciation of the show falls much below the experience and precise way of the show in creating a message and targeting it to the right customers with perfect timing such that it resonates well with them.
For those wondering what exactly is NewsWatch TV; it is a show that provides honest reviews of products from all possible kinds of the market to consumers all across America. The show has been running successfully for over 25 years, and it has created a formidable reach and power for itself. Emerging as a TV magazine; this 30-minute show has small segments where it presents product reviews in an engaging and entertaining way that lets the viewers absorb all information without getting bored or overwhelmed. Whether it’s a Fortune 500 company or a small company, the show shows equal dedication to all.