During the past decade, online dating has become increasingly popular. However, online dating sites have not always been the most female-friendly. Entrepreneur Whitney Wolfe is seeking to change that with her “100% feminist” dating and social app Bumble.
Whitney Wolfe had co-founded Tinder. She departed the company in 2014. Her negative experiences at Tinder led her to creating Bumble, which is designed as a sort of antidote to a culture of misogyny.
With Bumble, Whitney Wolfe created the anti-Tinder. Women are given more control than they are on other dating apps. In heterosexual matches on the dating platform, it is the woman who has the power to initiate conversation.
Whitney Wolfe has also tackled other common issues that women encounter on most dating platforms. Bumble users must respond to messages within 24 hours; this was enacted to eliminate the practice of ghosting. Photos in underwear are banned from the site, which prevents the all-too-common crotch shots posted on other platforms. No mirror selfies are permitted on the site, either. The site has also banned photos that have guns in them; this was done in an effort to make all users feel safe within the space.
Bumble may be helping to change the landscape of online dating, but the app is not merely limited to potential romantic matches. A Bumble BFF mode was added in 2016 so that users could find friends. Bumble Bizz was launched the following year as a way of providing a woman-first career networking space.
Whitney Wolfe’s early experiences helped to provide a platform for her work with Bumble. Her first business was started during college; she sold bamboo totes bags with the goal of helping areas affected by BP’s Deepwater Horizon oil spill. This led to a partnership with Patrick Aufdenkamp and the launch of a nonprofit. This venture received press coverage after the tote bags caught the attention of some celebrities.
After graduating from Southern Methodist University with a degree in International Studies, Whitney Wolfe headed abroad. She went to work with orphanages in Southeast Asia for a bit.
Whitney Wolfe has not only helped others to make love matches. She has found her own love match, too. She married oil heir Michael Herd in a wedding in Postiano, Italy in 2017.