Roberto Santiago is an unforgettable name in the Brazilian shopping mall industry who dared to experiment by adding right flavors that could nurture the industry as a whole. His nearly four decades of the uninterrupted journey of success reveals a number of management and entrepreneurial lessons to the business world across the globe, not just limited to retail or shopping mall sector. The finest example of his entrepreneurial success is Manaira Shopping, the biggest shopping mall in the state of Paraiba and one of the largest in the country. The most important aspect of the mall is none other than the continuous development with the addition of new brands, eateries, entertainment options, and more.
For instance, the mall saw the opening of a new gourmet space along with the inauguration of the restaurant premier Capital Steak House in September 2014. Interestingly, it became the first restaurant with the dedicated gourmet shopping area, and that finally helped to add many casual restaurants which serve numerous tastes inside the mall. This is how Roberto Santiago strategizes the growth plan for the shopping mall. While adding innovations to the shopping mall on a regular basis, he also ensures that those additions are giving value to the shopping mall and make it different from other shopping malls.
Interestingly, the strategical move of Santiago that brought the Capital Steak House under the roof of Manaira Shopping was another success story. The Capital Steak House serves uniquely varied dishes from across the globe including Canadian salmon, European beer, Uruguayan meat, Italian coffee, spicy dishes of Mexico, and more. Santiago knows this wide variety of food choices give the right flavor to the food lovers who are visiting his shopping mall. This is one of the many examples how Santiago wants to project his shopping mall and attract people. The 20 million people who visited the shopping mall in 2015, an ever-increasing number year after year, agree with it with their fully satisfied faces.
While coming to the shopping options, the mall has more than 250 international brands to give the customers the best choice. The regularly-adding entertainment options are another factor that made the shopping mall a grand success. It includes most-modern movie halls with latest technology choices, an electronic amusement park for children, Game Station with over 200 gaming machines, Bowling area, and more. Additionally, the shopping mall houses a gym, an extremely large concert house called Domus Hall, and more.
While coming to Domus Hall, it can hold as many as 15,000 people, both standing and sitting. The two-story, fully air-conditioned hall is built on the roof of the shopping mall. The shopping mall also provides options to access various services such as sewage, attorney, barber shop, police, banking, driving license, and more.