The Legacy of Lori Senecal at CP+B

Lori Senecal, who works at MDC Partner’s CP+B as the global CEO will soon step down from her position. She joined the enterprise in March 2015 and has been working there ever since and is set to retire at the end of the year. Currently, plans are underway at CP+B to find the right successor for Lori Senecal. Lori says that she has been able to come with a departure plan privately together with Chuck Porter who is the Chairman at CP+B. According to Potter, he hired Lori Senecal since the company needed a genius in management who possessed the right organizational strengths.

Lori Senecal’s performance at CP+B was able to surpass her employers’ expectations simply because the agency did not lose any clients since she became part of it. Lori Senecal helped CP+B in enhancing its international presence as well as developing global communication and also management structures that allowed a goo coordination of all its offices. While Senecal was at CP+B, she managed to land the agency advertising account of the American Airlines. In order to develop excellent administrators, the agency has been giving promotions to its regional leaders so as to gain experience in leading positions.

Lori Senecal has earned a reputation as a successful woman who has lots of skills and experience when it comes to the management field. She started her professional journey in Canada and has ever since worked hard to become a successful woman. Lori Senecal has in the past served as the President at different companies such as KBS+, McCann New York and now MDC Partners. In 2014, Lori Senecal was named by Ad Age among one of the Women to watch for. She was also nominated in 2016 as the Agency Executive to watch for. Lori Senecal serves as the jury chair at the Isaac Awards. Check out Adweek for more info.

According to Blogwebpedia, a mentor, Lori Senecal gives encouragement to employees so as to invent the career of their choice. She is also behind many startups and passion projects that have been pitched by employees via invention competition. She attributes her success in her field to hard work, passion and commitment.

Check out https://www.youtube.com/watch?v=NjY-yKuLlcw

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